Akshaya Tritiya is celebrated as the annual spring festival by Hindus and Jains all over the world. It is an extremely auspicious day and is considered to be among one of the four most important dates in a Hindu calendar. On this day, it is said that whatever is started is bound to return to prosperity. So, all new beginnings like a job or business are started on this day so that a lot of abundance is returned.
Buying gold on Akshaya Tritiya is an age-old tradition that is also said to bring back a fortune. Hence, Hindus and Jains stock up on buying gold on this day. As much as 25 – 30 tonnes of gold are sold during Akshaya Tritiya alone in India.
If you are someone who is trying to understand the fetish for this yellow metal during Akshaya Tritiya and to see if you too should be buying gold on this auspicious day, then here are some reasons to stock up on gold and celebrate this Akshaya Tritiya with gold jewellery.
- Gold is a part of our tradition
As children we have always admired our mothers and grandmothers decked in fine gold jewellery for family occasions, isn’t it? During festivals and rituals, this gold jewellery always made an appearance. Gold is also the main jewellery that is adorned on divine idols of our Gods and Goddesses. Hence, gold becomes the very core of our tradition and as Indians we love to follow our culture.
Buying gold during festivals and occasions is not only a part of our tradition but it is also considered to be auspicious. Akshaya Tritiya is one of the most auspicious days to buy gold and hence it should be definitely on your ‘to-buy’ list this Akshaya Tritiya.
- It can be passed down to the next generation
One thing that does not change with time is the timeless beauty of gold. Gold ornaments become a heritage and passed on to generations with love and remembrance. It is worth buying gold on occasions like Akshay Tritiya to create treasured assets for a long -term.
- Gifting the charm of gold to your loved ones!
Gold is one precious stone that when bought for self has a different value and when gifted to a loved one has a totally different charm. When you gift gold, it is considered to bring good luck, prosperity, and abundance to the person you gift it to. And don’t we all want such beautiful blessings for all our loved ones!
Gifting a gold jewellery can be a good tradition too. It could be a gift for a partner or for your parents or children or even grandchildren during certain occasions like birthdays and anniversaries. Now, along with these occasions, you can add gifting gold to a loved one on Akshaya Tritiya, which is sure to bring in some good fortune into their lives.
- Valuable today and tomorrow
When you buy a car or a mobile phone, the moment the product leaves the showroom or shop, its value depreciates. You cannot get the same value when you plan to resell it. However, with gold it is the complete opposite.
When buying a gold jewellery, almost all leading jewellers offer you the option of buy back and exchange. This means that a couple of years down the lane, if you wish to resell the jewellery to purchase a new one, then all you need to do is go back to any jeweller and get your gold weighed and exchanged it for a latest design. You will get the cost of gold as on that day and all you may need to pay is the difference in cost related to weight or making charges.
- Encourages the habit of saving money
We have always heard the adage: save for a rainy day. When you make it a habit to buy gold during festivals and occasions, you are inculcating the habit of savings. You can buy gold with very little money or even investing considerably. There’s gold for every budget.
- Gold is an excellent investment
Gold not only retains its sheen but also its value. It does not deteriorate with time and will not lose its price due to age. If you were to sell off your grandmother’s ornament which she would have purchased about 50 years ago will fetch you the value of gold in today’s gold rate and not at the rate at which it was purchased. Gold price is very stable and does not go down by huge margins unlike stocks and shares.
- Gold is security
During difficult times your gold jewellery can serve as an excellent financial security. Emergencies don’t come knocking on your door. You may need immediate cash for any unexpected expense like a medical emergency, house repairs, child education, marriage etc.
During such times, your investment in gold comes handy. You can easily sell off your existing gold at the market value on any given day to raise money. If you do not wish to sell off your gold jewellery you can always get a loan against your gold at banks and other financial institutions. Gold is not only a good investment but also is a good security.
So, indulge yourself in gold shopping this Akshaya Tritiya and reap full benefits of this precious metal.
